BEEF SELLER STORY
Empowering Business Growth Through E-Commerce Excellence
Scaling a steep
learning curve
Launching a new venture is challenging- even for
experienced business owners like Mike who
owned a successful financial services firm.
While he understands traditional marketing, he
found the growth curve and learning curve for
social media marketing “difficult”.
A confessed self-starter, he admits that
“I like trying to do things myself but it’s
sometimes to my own detriment…I probably
spent a whole lot of money messing around
with things Ishouldn’t have,” he adds.
At the end of 2023 and determined to drive growth, Mike recognized the need for help.
“I knew I needed to hire a person or an entity to take care of this aspect of the business for me so I could ramp the business up.”
Ferguson Farms
Success Journey
When Mike Ferguson founded Ferguson Farms LLC in 2021, he had one simple desire: to provide customers with high-quality, wholesome food that promotes well-being.
Driven by the belief that food is intrinsically-linked to overall health and wellbeing, Mike started with raising pasture-fed chicken.
Over the past three years the business has grown significantly. Today, its team works with ranchers to raise, source and ship an ever-growing range of products, including grass-fed beef, bison, elk and wild seafood, to its customers nationwide.
Handing Over
the reins
Always protective of his business, Mike took things slowly at first with the team at Zing.
During the first weekly phone calls, he was hesitant to hand over too much, too soon to his new e-commerce partner, explaining:
“I’m of the generation that needs to see what you can do. It took me a little while to know exactly what you were capable of achieving.”
Behind the Scenes
Customer Conversions
Fearless Flexibility
Increased Focus
When Zing began working with Ferguson Farms, the business operated a closed website. As a result, customers needed to register their email address before viewing pricing.
Mike recalls: “Typically, it took a new customer four to five weeks before making the decision to buy from us.” Zing recommended opening the site up to encourage new customer growth and Mike couldn’t be happier with the results. “Now people look and buy on the first visit,” he adds.
Rewarding results
Three months into the new partnership Mike is pleased to report that during the first quarter of 2024, Ferguson Farms enjoyed a 38% increase in revenue compared to the previous quarter.
Alongside this, outsourcing its e-commerce management to Zing allowed Ferguson Farms to:
Reduce conversion delays from 4 weeks to same-day
Enable the CEO to focus on more profitable work
Drive interest in subscriptions - encouraging longer-term
customer
He concludes:
With Zing, it’s good news all around and - above all else - we’ve got happy customers.”
Let's Get Started!